Marketing has undergone numerous transformations in the past, with the term-of-the-day ranging from “Viral Marketing”, to “Digital Marketing”, “Content Marketing”, “Holistic Marketing” and numerous others. One company has actually assembled a list of 52 different types of marketing strategy. But which strategies are being used most today, and which marketing strategies are the most effective»Read More
Marketing Insight – How To Avoid Data Overload
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A/B Testing , Digital Marketing , Marketing Strategy
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Without question, we are all overloaded with data. We have customer data, web analytics data, marketing campaign data, sales data, big data and the list goes on… Yet there is an art to distilling the information needed from the data, to gain the marketing insights which will enable you to drive business decisions that result»Read More